Pilot the Belt and Road! Higold·Kazakhstan Flagship Store &New Product Launch Conference Grand Opening

After 59 cities, the overseas territory has added a new star. The Kazakhstan conference is a key move for Higold to consolidate its international layout and iterate the global industry competition pattern. As the Higold brand gradually penetrates into overseas markets such as Vietnam,Mongolia,and Kazakhstan, a new development pattern centered on Southeast Asia and Central Asia and radiating to Asia and Europe will be formed. It is bound to strengthen brand awareness, play a pioneering role, and lead the rise of Chinese brands.

In the morning, the Higold Kazakhstan flagship store was grandly opened in Almaty. The leaders of the hardware division and kitchen and bathroom division of the Higold Group were present at the scene and cut the ribbon together with the general manager of the Higold Kazakhstan flagship store, witnessing another important moment of Higold's global strategic layout. In the special performances full of exotic customs and humanistic connotations, the opening ceremony of the Higold Kazakhstan flagship store was a complete success!

Entering the Higold Kazakhstan flagship store, the space opens with symmetrical aesthetics, showing light luxury in form and elegance in the inside. The layout of functional products start from lifestyle and scenario, manifesting the spiritual thread and stylistic undertone of original design. The heritage of life, through the superposition of inside and outside, the extreme tension of art and boundless creativity complement each other, becoming the deep texture of poetic aesthetics and outlining the ideal living blueprint.

In the afternoon, the Kazakhstan station of the 2024 Global New Product Tour of Higold was grandly held at the Rixos Hotel in Almaty, where a collection of new craftsmanship was unveiled. All new products of Higold, including kitchen accessories, wardrobe accessories, furniture fittings, kitchen and bath hardware,etc., were released overseas, creating the most elegant beauty and creating a new living environment.

To establish itself on the foundation of quality,and to seek long-term success through originality. As a leader in the domestic home hardware industry, Higold has set a benchmark in the country and even the world with its excellent products and spirit of continuous innovation. Its products have achieved more than 1,000 patented technologies,won twelve iF International Design Awards and eleven Red Dot International Design Awards, and continued to enrich its product matrix and define a pioneering lifestyle.At the press conference, the leaders of the headquarters of Higold Group shared the corporate brand and introduced the strength and brand culture of Higold to the guests.

With floating lights and shimmering shadows, the new production shines in radiant splendor. The overseas heads of the functional hardware division and kitchen and bathroom division of Higold Group brought a full range of new products for 2024,witnessing the power of originality, releasing the new artistic style, presenting a diverse inspiration space, and building an ideal habitat together.

In a small space, there is extraordinary, and within a short distance, there is boundless aesthetics. The drawer partition system of the Jingran series selects precious wood and finely divides the storage modules, so that all kinds of kitchen utensils are placed in their proper places. In the vertical and horizontal regularity, the orderly state and the luxurious and elegant meaning are fully presented; the original Shearer 4.0Pro dish basket has an innovative sunken design and vertical expansion, which solves the problem of collision between invisible handles and dishes, and cleverly uses the low flat area to add a drawer in the drawer to store all kinds of kitchen utensils; the fully pulled out and independently layered Shearer high cabinet storage drawers interpret multiple storage forms, with extreme ingenuity,advanced expansion, and a wide range of access.

The new wardrobe B2.0 storage hardware continues the elegant style, the softness of leather and the toughness of metal are perfectly integrated, the flawless seam craftsmanship presents a minimalist elegance, and the details create luxurious refinement. The complete storage system puts the scattered and trivial beauty, accessories, underwear, etc.in order, giving the space a vibrant beauty and conveying abundant and full life power.

Gathering elegance and excellence,converging vastness and vitality. The BL3.0 sink, which won the 2024 German iF Design Award, uses three-dimensional mechanical diversion to create turbulent rapids, takes the pattern of meteorites to rejuvenate the grinding force, and leads the era of self-cleaning sink washing; the BN4.0 sink faucet has a pioneering shape,and the golden arc design shows the beauty of the atmosphere, leading the home fashion; the gilded crystal stone series bathroom cabinets cleverly use the beauty of color to give life artistic expression, and scientifically arrange everything to rejuvenate the space.

Glistening with radiant light,condensed with stellar brilliance,blooming endlessly in splendid beauty.At the dinner, the leaders of the headquarters of Higold Group and the general manager of Higold Kazakhstan flagship store toasted to the guests on the scene and celebrated the joyful moment.The signing ceremony of the strategic partner of the Kazakhstan market was held grandly at the dinner.The general agent of Higold Kazakhstan joined hands with local high-quality industry partners to reach in-depth cooperation.Under the witness of the leaders of the headquarters,the signing was completed and the cooperation certificate was awarded to accelerate the development of the Kazakhstan market and create an international home hardware brand benchmark.

Crossing borders and leading the trend. The landing of the Higold brand flagship store in Kazakhstan marks is another advancement of the internationalization journey of Higold Group. In the exhibition hall, functional hardware,basic hardware,kitchen and bathroom hardware and other products are gradually laid out, condensing the pen tip of artistic inspiration, sketching the exquisite luxury into the painting,and writing the most beautiful annotation for home life. This is the accelerated advancement and strategic layout of Higold in overseas markets, and it is also an important measure for the brand to go to the international market and establish brand advantages.

After 21 years of deep cultivation in the home hardware industry, Higold has taken the domestic market as a solid backing and the international market as a strategic orientation,actively expanding its overseas business territory, and carefully building a digital production base group with a total area of more than 600,000 square meters, including the Star Headquarters, Hexagon Building and Unicorn Production Base. With the strong product power and manufacturing heritage of leading the industry, it has opened the door to the global market, making the steps of Higold products and brands "going out" more stable and more confident.

At a time when the process of globalization is advancing by leaps and bounds,Higold has planned and directed the direction, running at the Chinese speed in the international home hardware industry track, demonstrating the backbone of national brands. From single product innovation to category expansion,from iterative product design to a new lifestyle, Higold will continue to make multi-dimensional efforts in brand building, product matrix, technology research and development,etc., to lead the unprecedented, explore the extraordinary, and pursue a gorgeous future!