THE RISE OF HIGOLD | Higold’s 20th Anniversary film

THE RISE OF HIGOLD | Higold’s 20th Anniversary film

Higold Group’s new brand image film "The rise of higold" is released with global shock. For the first time, the story of the rise of the brand is told to the world.

In terms of content, the film inherits the brand's consistent artistic expression of life and connects four chapters of "the rise of design innovation, the rise of craftsmanship, the rise of quality of life, and the rise of a major brand" to interpret the ordinary and extraordinary rise of Higold in a multi-dimensional way. The multi-vision allows the audience to witness the grand atmosphere of "Rise" of Higold in an immersive way.

The entire film, from "form" to "soul", embodies the spirit of Higold of "innovation, challenge, and persistence" throughout.

Design—innovation leadership

Higold started from ordinary hardware accessories. Under the guidance of the differentiated path of adhering to "original design", it outlines the creative soul one stroke at a time, transforming cold functional hardware products into pleasing art treasures.

Once an inconspicuous hardware accessory, it has taken on a new glory in the hands of Higold designers. It has won the German Red Dot Design Award eight times and the German iF Design Award nine times, allowing the world to verify the rise of Higold's design innovation.

Higold has always continued its role as a pioneer in the industry, gathering global innovation power, accumulating 20 years of artistic expression of metal, giving creative home furnishing soul, and opening up a broader horizon for China's home hardware industry.

Intelligent manufacturing - surging energy

HIGOLD· STAR HEADQUARTER

HIGOLD·HEXAGONAL MANUFACTURING BASE

From an ordinary hardware processing factory of 1,500 square meters, it has been relocated and expanded several times to build a digital production base group with a total of about 400,000 square meters, mainly composed of Higold Star Headquarters and Higold Hexagonal Building, creating a large-scale digital production base in Asia today.

Higold's hinge guide rail factory will build a 24-hour fully automated unmanned workshop with high intelligence as the core, which will promote the annual output of hinges to more than 1 billion pieces.

Quality—Mission and Responsibility

Thanks to its strong innovative design power and intelligent production capabilities, Higold adheres to the mission of "striving for improving the quality of human life", has a deep insight into users' yearning for a better life, and takes home hardware as the core to develop into a one-stop high-end whole-house solution.

Storage is not just about taking and placing, but also about enjoying the beauty of order; furniture fitting is not about changing, but about making life as smooth as silk; kitchen and bathroom are not about cleaning, but about expressing one's true personality; door locks are about more than opening and closing, but about the soul is in harmony when you touch it; outdoor furniture is not just indoors, but also about enjoying the natural beauty...Higold, from single to multiple, from point to surface, brings together a feast of living aesthetics to achieve a pleasant and elevated quality of life.

While growing its categories, Higold pays attention to product quality and implements a premium strategy. Strict control from innovative research and development to raw material selection, from manufacturing and production to testing and after-sales, forms a closed loop of excellent product quality, hoping to bring customers an extraordinary experience.

 Brand—rising with glory

 Since its establishment, Higold has completed the transformation of its role from "entrant" and "innovator" to "leader", witnessing the rapid development of China's home hardware industry. The products are sold to more than 90 countries and regions around the world, and the sales network covers the world.

In the past 20 years, Higold has achieved more than 900 patents. It has been rated as "Top ten Chinese enterprises of kitchen and bathroom accessories", "Functional hardware drawing basket master drafting unit", "National Standards Maker of Kitchen Hardware Industry", "Provincial Specialized and New Enterprise",  and many other honors.

With the brand spirit of " innovation，Challenge and persistence", Higold has embarked on an extraordinary path of rise in the wave of China's home hardware development. In the infinite future, Higold will always keep its feet on the ground, use its products as a medium to communicate with the times, and will eventually become a "leading world-class home hardware aircraft carrier".